Product & Environmental Attitude
While the biggest polluters in our industry compete to make the most noise about recycling and other green initiatives, we try to focus on what matters; fewer products.
We do not believe in the ever-growing fabricated need for micro-specialized clothing for each of your outdoor activities. As long as your products are versatile, long-lasting, and stylish you do not need a big outdoor wardrobe!
Outdoor enthusiasts are usually not just climbers, freeskiers, or campers. They are usually exploring a multitude of activities in the wilderness. It is nature that drives them—not just the activity. It is therefore vital that your outdoor garments are versatile enough to be used across most activities, conditions, and situations.
We do not think you need new clothing just because a new color or fit is trending, or because you plan to undertake a new type of activity. We strive to design simple, honest, and back to basic products with a timeless design and color palette.
Through the quality of material use, technology and craftsmanship we continuously make sure your timeless and versatile garments lasts for generations.