Developing products in the field already from the prototype stage cleans away all unnecessary stuff from the beginning and ads new innovations that would not have arised in front of the computer in the office.The end product becomes honest, innovative and smart.


The profit of field testing is so big that we always make sure we bring our sewing kit and sketchbook on both small and big journeys


We kept rolling up the knickerbockers to shorts during the hot days. We then fixed a new press button to hold in place as shorts.