Looking back at our family heritage and outdoor sports in general, we see that a lot of ancient know-how has disappeared in how one dress in nature today. When Roald Amundsen set out to conquer the South Pole in 1911, he chose to learn from the best possible source and went to live with the Inuits to study their knowledge on cold weather survival. Amundsen’s ability to look back in time while leaping forward, his thorough planning, his urge to explore the unexplored, his accuracy and above all his refusal to accept the status quo, made Roald succeed were others had failed.
Looking back at our family heritage and outdoor sports in general, we see that a lot of ancient know-how has disappeared in how one dress in nature today. Amundsen’s ability to look back in time while leaping forward, his thorough planning, his urge to explore the unexplored, his accuracy and above all his refusal to accept the status quo, made Roald succeed were others had failed.
HEROES ANORAK
The very foundations of Amundsen Sports are made of the standards set by Roald Amundsen and his spirit of adventure. His successful combination of tradition with innovation strongly inspire us on our mission to enhance and simplify the everyday life for outdoor enthusiasts. We develop smart products inspired by the past and built for the future with advanced technical features and state-of-the-art materials.
HEROES ORIGINAL TURTLENECK
HEROES ORIGINAL TURTLENECK
HEROES WOOL FLEECE
HEROES WOOL FLEECE
HEROES BEANIE
HEROES HOODIE
