Mongolia

Every year, we set off to test our gear where it truly belongs—in the field. This time, the journey took us to the northernmost grasslands of Inner Mongolia, where wild horses

still roam and herdsmen live by the rhythm of the land. Our plan? Ride horseback from the windswept plains down to our wool knitting partners in Chifeng—no script, no set path, just instinct and intent.

With luck and a willing translator, we found our way into the saddle—four newly tamed horses, four curious Norwegians: Erika Edler, Erik Friis, Trygve Markset, and our founder Jørgen Amundsen. The local herdsmen welcomed us with grit and grace, guiding us through a raw and rugged Mongolia. Along the trail, we shared fermented horse milk under the stars—perhaps not the most thirst-quenching, but a worthy tribute to our hosts.

For five days, we slept in yurts—colorful, insulated shelters that have kept generations of nomads warm through brutal winters. Evenings were filled with leg-wrestling, hand-measuring, and the kind of laughter that doesn’t need translation. At long last, we reached Chifeng—transformed since Jørgen and Erik’s last visit in 2012, now fifteen times its size and buzzing with modern life. Inside the factory, our contact Jennifer showed us the meticulous journey from fleece to yarn—carding, spinning, and boiling wool with old-world methods and new-world precision.