Antarctica

In December 2011, Jørgen Amundsen — founder of Amundsen and relative of Roald Amundsen — and his childhood friend Erik Friis returned to Antarctica to mark 100 years since the first South Pole expedition. Instead of following Roald’s route, they chose a new path, embodying the true Amundsen spirit.

Their goal was to ascend an unclimbed mountain while testing Amundsen Sports gear in its natural environment. They set sail from Ushuaia aboard the Spirit of Sydney, a 60-foot yacht with a Whitbread race history. After crossing the Drake Passage, they established basecamp in a crevasse-riddled area, naming it Framheim in tribute to Roald’s original camp.

Severe storms hit from day one, trapping them in tents for days. The extreme weather offered a perfect testing ground for the gear — especially the knickerbockers, which proved practical and versatile in shifting conditions. 

Repeatedly delayed by weather and navigating unmapped terrain, they finally reached the summit on December 14th — 100 years to the day after Roald’s achievement. They named the peak Amundsen Peak.