Company Background

Company Background

Amundsen’s take on outdoor is not like the others. We are as adventurous as any, and our sportswear can allow you to conquer the highest mountains in the harshest conditions. But we believe that being an “outdoor brand” is not all about being extreme and pushing the limits. It’s also about having fun and enjoying nature as one big playground.

With timeless sportswear of real quality, we take our products seriously but not ourselves too seriously. We never lose our sense of wonder, and never forget that nature is best enjoyed in the company of good friends whom one can share a good laugh with.

Play Well

J. Amundsen


Amundsen Sports was founded in 2010 by Jørgen Amundsen on his family heritage. Roald Amundsen respected and learnt from the Inuits, while exploring cutting edge technology. We are inspired by his attitude of innovation through tradition.

Roald Amundsen
The Greatest Explorer of All Time

-Conqueror of the North West Passage
-First man to set foot on the South Pole
-First to circumnavigate the Northern Hemisphere
-First man to Fly across the Arctic Ocean via the North Pole
-First man to fly from Europe to America

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