COMPANY BACKGROUND 3

COMPANY BACKGROUND

When Jørgen Amundsen was a young boy, his Grandfather would tell him the stories of their relative Roald Amundsen and his great explorations. Ever since, Jørgen has been a keen outdoorsman, with polar and high mountain expeditions.

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OSLO VINTERPARK & THE CITY 3

OSLO VINTERPARK & THE CITY

Oslo Vinterpark opened to the public back in 1933 and the world’s first Ski school was opened in 1934.

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OUR TOWN 3

OUR TOWN

The Holmenkollen tramway takes half an hour from downtown Oslo to Frognerseteren. And just a few steps off the train, you’re deep in the forest.

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TRYVANNSKLEIVA 2

TRYVANNSKLEIVA

18 slopes, 11 lifts and a vertical drop of 2381 metres. Season from December to April. Open from 10 a.m. to 10 p.m. All slopes are floodlit.

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EXPEDITION AMUNDSEN 5

Expedition Amundsen

The modern day replica of the route across Hardangervidda Roald Amunden never conquered. 100km of exhausting toil, complete with 45kg sleighs, draws 200 hand picked competitors every year

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FROM NORDMARKA TO HARDANGERVIDDA 4

FROM NORDMARKA TO HARDANGERVIDDA

The Rise of Ski Touring and the Misadventures of Roald Amundsen

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NORWEGIAN WOOLINSIDE 6

Norwegian Woolinside

The company Baur Vliesstoffe stands for over 100 years of tradition in woolprocessing.

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WHY KNICKERBOCKERS? 2

Why Knickerbockers?

What happened to the knickerbocker that all real mountain men preferred before?

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SPIRIT OF AMUNDSEN 4

Spirit of Amundsen

In December 2011, we celebrated the 100 year anniversary since man first reached the South Pole. To mark the centennial, we had been planning an expedition back to Antarctica.

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ANE IN GREENLAND 2

Ane in Greenland

The total experience from this trip encapsulates it all. From the most beautiful moments, to the contrast of seeing it from a business state of mind.

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AMUNDSEN & THE INUITS 4

AMUNDSEN & THE INUITS

Amundsen learned to dog sled, hunt for seals, kayak, fish, and even wear the clothes of the Inuit. These skills he learned from a people who lived at one with the land.

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FIELD TESTING // ALASKA 4

Field Testing #1 // Alaska

We are here, inspired by the essence of “field-testing” the upcoming line-up of Amundsen Sports winter clothing – in the harsh climate of Denali´s jagged spires jutting up from the glacier like broken teeth.

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