Our mission has always been to create fewer but better products for a life outdoors — with the belief that if clothing can be versatile, long lasting, and stylish you don’t need a big wardrobe. We come back to the same sentiment again and again—don’t buy more, buy better. Instead of buying more cheap things we don’t need, this time of year gives us an opportunity to focus on what really matters—getting outside with friends and family and sharing a good laugh. 

Amundsen brand stores are as much about being a retail store as they are a place for community, and we figured a Waffle Week was a better idea than pushing discounted products. You are invited to our brand stores for a different retail experience & Free waffles this week.