It is now 10 years since we packed up our first products and ventured
on an expedition to Antarctica in the Spirit of Amundsen — to test our
products in their true elements. 10 years after and not much has changed.
The products we tested back then are still the heart of our collection.
A sign of our continuous quest to make Versatile and Timeless products
of the highest possible quality.
INNOVATION THROUGH TRADITION
The company has grown, the collection is deeper and our
adventures more frequent— but as a 10-year old we are still
in the midst of our childhood—and we now look forward to
the next 10 years—filled with innovation, adventure, and big smiles.
We still place field testing adventures at the core of our business— adventures full of play and in touch with the inner child.
We haven’t lost our sense of wonder, and never forget that
nature is best enjoyed in the company of good friends whom one
can share a good laugh with.
Our manifest sums up this journey well; Imagination starts as a child you imagine the world and all the unknown you want to explore you imagine the adventures just out there because kids have no limits. So embrace your inner child. Go explore, go wonder what’s on the other side go see the world for the very first time again and again go put a smile on your face. Believe you can go farther. Go play.